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January Market Brief – NWMAR Highlights

In January 2026, housing activity across Bartow and Gordon counties reflected a slower start to the year, with sales volume moderating in both markets compared to December and last year. Despite fewer closings, pricing remained resilient, as median home values increased year-over-year in both counties, signaling continued underlying demand. Inventory levels expanded to begin the year, with active listings and new listings rising across both markets, contributing to a gradual shift toward more balanced conditions. As supply grows and pricing holds firm, strategic positioning and informed guidance remain essential, creating steady opportunities for REALTORS® to help buyers and sellers navigate evolving market dynamics in early 2026.

  • Bartow County – January 2026:
    January activity in Bartow County reflected a slower start to the year, with 64 single-family homes sold, a 31.2% decrease compared to last January. Despite fewer sales, pricing remained firm. The median sales price rose to $348,000, a 6.9% increase year-over-year, while the average sales price held relatively steady. Inventory continued to expand, with 490 active listings, up 38.4% from a year ago, and 226 new listings, a 22.2% increase year-over-year. Months’ supply increased to 4.1, pointing to growing balance and more options for buyers entering 2026.
  • Gordon County – December 2025:
    Gordon County began the year with 27 single-family homes sold, a 10.0% decrease compared to last January. Even with softer sales activity, pricing strengthened. The median sales price increased to $318,000, up 9.3% year-over-year, while the average sales price rose 14.4%. Inventory levels remained elevated, with 193 active listings, a 17.0% increase from last year, and 75 new listings, up 4.2% year-over-year. Months’ supply edged up to 4.5, suggesting a market that continues to offer opportunities for both buyers and sellers.

Snapshot of January Key Metrics

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Bartow County • January 2026
Metric Value Y/Y % M/M %
Units Sold 64 -31.2% -50.8%
Median Sale Price $348,000 +6.9% +4.0%
Average Sale Price $353,000 -1.1% -5.2%
Active Listings 490 +38.4% +7.5%
Month’s Supply 4.1 +31.8% +9.6%
New Listings 226 +22.2% +71.2%

Snapshot of January Key Metrics

Click here to download the market snapshot graphic →

Gordon County • January 2026
Metric Value Y/Y % M/M %
Units Sold 27 -10.0% -44.9%
Median Sale Price $318,000 +9.3% +19.1%
Average Sale Price $370,000 +14.4% +26.9%
Active Listings 193 +17.0% +6.0%
Month’s Supply 4.5 +12.9% +6.7%
New Listings 75 +4.2% +33.9%